Shopify Plus + B2B

Your Shopify store looks great. Your wholesale buyers still leave.

Built for Shopify manufacturers, distributors, and wholesalers. Theme search is generic. Quote apps stack up in your bill. Your Shopify B2B catalogs and company accounts are powerful but underused. ChatSKU is the Shopify B2B chatbot that turns questions into carts and quote requests, with one line of code and zero app sprawl.

● ShopifySupportedAll Shopify plans
● Shopify Plus B2BSupportedCompanies, catalogs, price lists
● Online Store 2.0SupportedPlus legacy Liquid themes
● HydrogenSupportedFor headless storefronts
Built by the team behind Virtina. Fourteen years building eCommerce stores for manufacturers, distributors, and wholesalers. Two-thousand-plus B2B and B2C builds. EST. 2010.
Built specifically for

Shopify merchants who sell to other businesses, not to consumers.

Audience 01

Manufacturers

Deep catalogs, complex specs, customer-specific pricing, and RFQ-driven sales on Shopify Plus.

Audience 02

Distributors

Thousands of SKUs, price lists, Shopify B2B company accounts, and contract pricing by location.

Audience 03

Wholesalers

Bulk orders, minimum order quantities, quote-to-cart flows, and repeat B2B buyers across regions.

If you run a Shopify B2B store

Three things every Shopify merchant has lived with too long.

If two of these sound familiar, the rest of this page is for you.

Pain 01

Shopify search is generic.

Theme search matches keywords. It does not handle synonyms, typos, or “I have a photo of a part.” Your B2B buyer sees zero results for products you stock by the pallet and assumes you do not carry them.

Pain 02

App store apps add up to a tax.

Search app. Quote app. Chat app. Cross-sell app. Personalization app. Each one is a monthly subscription and a separate config. Your Shopify bill grows. Your conversion rate does not.

Pain 03

Shopify B2B is powerful. Buyers do not use it.

You set up companies, catalogs, price lists, and draft orders. Buyers still get lost in the catalog and never reach the quote path. The features are there. The path to them is not.

What you see in 30 days

Three things your Shopify dashboard will actually show.

↑

Cart conversions climb.

Buyers who would have bounced on collection page two now finish the cart. The ones who would have opened five comparison tabs find the answer in one chat.

↓

“No results” pages drop.

Searches that returned zero now return matching Shopify products. Typos, synonyms, and image lookups are handled at the chat layer.

↑

B2B quotes land complete.

Quote requests arrive with product, quantity, company account, and catalog applied. Your sales team stops chasing context across draft orders.

Pain → outcome mapping

Six things your Shopify store is missing. Finally fixed.

01 · Pain · Search! Critical

Shopify search returns “no results” for products you stock.

Theme search misses synonyms, mishandles typos, and has no idea what to do with a product photo. Your buyer types “stainless bolt” and sees nothing, even though SKU SB-1000 is on the shelf.

Live log · 14:14“No results for ‘stainless bolt'”
Outcome · AI search✓ One deployment. Problem closed.

Natural language. Voice. Image. Typos welcome.

ChatSKU is the Shopify AI assistant layered on top of your existing catalog. Plain English questions, voice input, and photo uploads all return the right product, at the right company price.

→ Shopify AI assistant · No re-indexing · No app install
02 · Pain · RFQ! Critical

Your Shopify quote app is a twelve-field form.

Buyers with a bill of materials do not want to fill in a form per line. Most abandon it, and the ones who finish send you half the details.

Form analytics“71% abandon at field 6.”
Outcome · Conversational RFQ✓ One deployment. Problem closed.

The form fills itself, in the chat.

The buyer says what they need. ChatSKU collects quantities, ship-to, and target dates, then sends a complete quote request to your team or your CRM.

→ Conversational RFQ · Routed to your team
03 · Pain · Pricing! Critical

B2B buyers log in. Your chatbot still shows them retail.

Shopify knows their company, their catalog, and their price list. The third-party chatbot you bolted on reads none of it. Buyers see numbers that are not theirs and start doubting the rest of your store.

Logged-in B2B account“Why is this showing me retail? We have a price list.”
Outcome · Pricing-aware chat✓ One deployment. Problem closed.

Your Shopify B2B pricing rules. Honored. Every time.

Companies, catalogs, price lists, and volume tiers. ChatSKU reads them from Shopify and applies them in every conversation. The price in chat matches the price on the product page. Always.

→ Shopify sales chat · Native B2B support
04 · Pain · Navigation! Critical

Big catalogs, thin filters, lost buyers.

A distributor with 40,000 SKUs cannot be browsed with collection filters. Buyers click four categories deep, give up, and call your rep.

Session replay“Six collection pages, then exit.”
Outcome · Guided selling✓ One deployment. Problem closed.

Three questions in, three best-fit products out.

ChatSKU asks about application, material, and quantity, then returns the three products that match, with specs side by side and a one-click add to cart.

→ Guided product selection · Specs compared
05 · Pain · App sprawl! Critical

Your Shopify bill is half apps you barely use.

Search app, quote app, chat app, recommendations app, cross-sell app. Five subscriptions. Five dashboards. Five places where customer data is half synced. The math gets worse every renewal.

Q3 invoice“$847 in apps. Conversion rate up 0.2%.”
Outcome · Consolidate✓ One deployment. Problem closed.

One Shopify AI assistant. Five apps you can cancel.

ChatSKU replaces search, quotes, chat, recommendations, and cross-sell with one tool that reads your Shopify store natively. One subscription instead of five. One dashboard. One source of truth.

→ One tool · Cancel the stack
06 · Pain · Visibility! Critical

You know the bounce rate. You do not know why.

Analytics shows where buyers leave. It never shows what they were trying to ask. Product gaps and pricing confusion stay invisible until a customer complains.

Monday standup“Bounce rate is 62%. No idea what they wanted.”
Outcome · Conversion intelligence✓ One deployment. Problem closed.

Every question logged. Every drop-off explained.

See what buyers asked, what they could not find, and where the conversation ended. Fix the catalog gaps that cost you orders.

→ GA4 + Shopify order data
Stack comparison

Stop paying for a Shopify app stack that does not convert.

Most Shopify B2B stores run four or five paid apps trying to solve what ChatSKU solves in one. The math usually argues for itself.

Your Shopify stack now

  • Theme search with keyword matching
  • Paid search and filter app
  • Quote request app
  • Third-party chatbot
  • Abandoned cart email app
  • Separate analytics dashboards
3 to 5 vendors · multiple licenses · partial fix

Your Shopify stack with ChatSKU

  • AI product search
  • Conversational quotes
  • Pricing-aware chat
  • Recommendations and cross-sell
  • Cart assistance
  • Conversion intelligence
1 tool · 1 line of code · whole funnel · full visibility
24/7 response

Answers at 2 a.m.

Buyers ask about specs and lead times after hours. ChatSKU answers and opens the quote request while your team sleeps. See the response gap.

Human bottleneck

Reps handle the deals, not the FAQs.

Routine questions stay in chat. Your reps step in only when a quote needs a person. See the human bottleneck.

Headcount ceiling

Grow response without growing payroll.

Handle ten times the buyer conversations with the team you already have. Compare plans on the pricing page.

Technical integration

One line of code. Everything your Shopify store already knows, now in the chat.

  • Reads products, variants, and inventory through the Storefront API.
  • Reads companies, catalogs, and price lists for logged-in B2B buyers.
  • Pushes complete quote requests to your team, your CRM, or draft orders.
  • Works with Online Store 2.0 themes, legacy Liquid themes, and Hydrogen storefronts.
  • No app install, no theme rewrite, no headless rebuild. See how one line of code works.
1
Widget loadsOne script tag on your storefront.
2
Catalog is readProducts, B2B catalogs, and price lists.
3
Buyer asks a questionText, voice, or a photo of the part.
4
Standard Shopify checkoutCart carries the right price into the normal flow.
Sales chat example

Four words from the shopper. $6,400 in the cart.

Deployment

Live on Shopify in three steps.

Most teams are trained in under 30 minutes. Also available for BigCommerce and WooCommerce stores.

Step 1

Connect your store

Authorize ChatSKU with your Shopify store through API authentication.

Step 2

We configure it

ChatSKU sets up catalog indexing, comparison rules, and quote mapping for your products.

Step 3

Paste one script

Add the embed script to your theme or Hydrogen app. That is the whole install.

<!– Add before </body> in theme.liquid –>
<script src=”https://chatsku.com/widget.js” data-platform=”shopify” data-store=”your-store.myshopify.com” async></script>
FAQ

Shopify B2B chatbot questions.

Is ChatSKU built for manufacturers, distributors, and wholesalers?

Yes. It is designed for B2B catalogs, specs, price lists, and quotes. Pure retail stores with small catalogs will see less value.

Does it replace my existing search and chat apps?

It can. Many merchants run ChatSKU next to their current apps during evaluation, compare results, then cancel what they no longer need.

Is it cheaper than separate apps?

In most cases, yes. One subscription replaces search, quote, chat, and recommendation apps.

Does it work with Shopify Plus B2B?

Yes. It reads companies, catalogs, and price lists so logged-in buyers see their own pricing in chat.

Does it work with Online Store 2.0 and Hydrogen?

Yes. A single script tag covers Online Store 2.0 themes, legacy Liquid themes, and Hydrogen storefronts.

Will it survive Shopify theme and platform updates?

Yes. ChatSKU is not a theme edit or an installed app, so theme changes do not break it.

How fast can we go live?

Most merchants launch the same day.

Your next quarter on Shopify is going to look exactly like the last one. Unless.

One line of code · Live the same day · Built for Shopify B2B