For B2B manufacturers, distributors, and wholesalers

Your catalog closes at 6. Your buyers don't.

Turn your brochure into a 24/7 quote machine.

Whether your catalog is a PDF, an HTML site with an RFQ form, or a full eCommerce store, every night buyers arrive with a real question and a real budget. They get nothing back. ChatSKU brings B2B quote request automation to the catalog you already have, turning it into a 24/7 assistant that answers, quotes, and captures orders.

Built by Virtina · 14 years · 2,000+ B2B stores< 1 day setupAny language your buyers speak
< 1 Day setup24/7 buying assistant1 Line of codeAny languageRFQ automationBuilt by Virtina2,000+ stores shippedSame-day live< 1 Day setup24/7 buying assistant1 Line of codeAny languageRFQ automationBuilt by Virtina2,000+ stores shippedSame-day live
Which is closest to your setup?
The problem

If any of these sound familiar, you’re leaking revenue right now.

B2B catalog sales break down in specific ways depending on what you have built. Pick your setup above to see the exact failure modes, or read the universal version below.

The Response Gap

Critical

A buyer lands at 8pm with a specific question. Nobody replies until morning. By 9am, they have bought from a competitor who answered in 30 seconds.

Est. monthly loss6 to 12 deals

The Passive Catalog

Critical

Your catalog cannot answer a single question, price a single quote, or take a single order on its own. It informs. It does not sell.

Conversion ceilingLow single digits

The Human Bottleneck

High

Your best rep spends 3+ hours a day on “is this in stock” and “what is the spec.” That is not sales work. That is a help desk.

Rep time lost daily40 to 60%
The problem

A PDF catalog cannot sell. Here's exactly how it fails you.

Every PDF-based seller we talk to describes the same three leaks. You have felt all of them.

The download dead end

Critical

Your PDF gets downloaded once, skimmed for 45 seconds, then buried in a Downloads folder. You never know who opened it or what they wanted.

Typical second-open rateUnder 8%

RFQ forms buyers won't fill

Critical

"Name, email, phone, company, product, quantity, delivery, comments." By field four they are gone. Without RFQ automation, your inquiries stop before they start.

Avg RFQ abandonment70 to 85%

Zero buyer intelligence

High

You have no idea which pages got read, which SKUs buyers hovered over, or what they almost asked. You are selling blind.

Analytics availableNone
The problem

Browse without answers is just a well-designed goodbye.

HTML plus RFQ setups fail at a very specific seam. Here's where the revenue drops out.

Browse without answers

Critical

Buyers can see your products but cannot ask about them. The catalog is a one-way broadcast. Their real question stays in their head and walks away with them.

Browse-to-inquiry rate1 to 3%

RFQ as dead drop zone

Critical

Your RFQ form sits at the bottom of every page. Buyers fill it out, hit submit, and hear nothing for 48 hours. Real RFQ automation closes that gap to minutes.

Avg first response23 hours

No pricing layer

High

Your catalog shows products but not price. Every inquiry requires human follow-up just to quote something you could have auto-priced with a rule.

Quotes needing a human~100%
The problem

Your checkout is fine. Your pre-checkout is bleeding.

eComm platforms are built for one buyer clicking Buy. B2B buyers need something else first. Here's what.

The 80% who won't self-serve

Critical

Your store converts well-defined buyers. The majority who need to ask something, whether specs, compatibility, or volume pricing, bounce before checkout. They need to automate product quote requests, not another form.

Bounce before cart60 to 80%

B2B buyers in a B2C funnel Critical

Critical

Net-30, volume tiers, customer-group pricing, RFQs, POs. Your eComm platform was built for one buyer clicking Buy. B2B buyers do not behave that way.

Orders needing manual work40 to 70%

Support tickets instead of sales

High

The same five questions hit your inbox a hundred times a week. Each one is a 10-minute email when it should have been a 10-second answer on the product page.

Reps pulled into support30 to 50%
How ChatSKU fits

B2B catalog automation that plugs into what you already have.

No migration. No rebuild. No "first, redesign your whole site" phase.

Your site today
+
ChatSKU
= 24/7 selling

Whatever you have, ChatSKU adds the ask, quote, and capture layer on top.

Pick your setup from the tabs above to see exactly how it fits and what we handle for you.

Tip: pick a tab for a concrete diagram
How ChatSKU fits

Your PDF becomes a conversational catalog.

You do not even need a website. Send us the PDF, we do the rest. If you have a site, one line of code to embed.

Your PDF
+
ChatSKU
= Live catalog

Your PDF becomes a conversational catalog, with catalog quote automation built in.

You send us the PDF. We ingest every SKU and spec. We host a clean ChatSKU page for you, or embed the widget on any site you already run. Buyers ask in plain English, get real answers, and request quotes without filling out a form. If you do not have a website yet, you will by tomorrow.

Setup approx. 4 hours, no site required
How ChatSKU fits

It sits beside your catalog and replaces your RFQ form.

Your pages, your templates, your theme stay exactly as they are. We add the conversation layer on top.

Your HTML site
+
ChatSKU
= Replaces RFQ

ChatSKU sits beside your catalog and brings RFQ automation to every product page.

Your browsing experience stays exactly as it is. Instead of a static form nobody fills out, buyers click a button on any product page and ask anything: availability, specs, volume pricing, delivery. ChatSKU answers from your catalog, builds the quote inside the conversation, and hands qualified leads to your team with full context.

Setup: 1 script tag, no page redesigns
How ChatSKU fits

A B2B layer over the store you already run.

Shopify, Magento, BigCommerce. ChatSKU reads your catalog and adds the ask-and-quote surface your checkout does not have.

Your store
+
ChatSKU
= B2B layer

Layer B2B quote automation over Shopify, Magento, or BigCommerce.

Your checkout, your theme, your data all stay untouched. ChatSKU adds the B2B conversation layer on top: customer-group pricing, RFQ handling, net-terms-aware quotes, and the answers to every 'is this compatible with' question your reps field twice a day. Buyers still check out where they check out today, they just arrive at the cart already sold.

Setup: 1 script tag, works alongside your stored
How ChatSKU fits

B2B catalog automation that plugs into what you already have.

No migration. No rebuild. No "first, redesign your whole site" phase.

Your site today
+
ChatSKU
= 24/7 selling

Whatever you have, ChatSKU adds the ask, quote, and capture layer on top.

Pick your setup from the tabs above to see exactly how it fits and what we handle for you.

Tip: pick a tab for a concrete diagram
90 seconds

See ChatSKU answer a real buyer question.

No slides. No sales pitch. Just the product working on a real catalog.

Try searching like your customers would:

  • Aa Spelling correction: Type Plexiclass instead of Plexiglass
  • Voice Input: Click the microphone and say Acrylic Tubes
  • β‰ˆ Synonyms: Type pipes (the demo store has only hoses)

Or try natural language queries:

  • Do you have a 2 inch stainless steel ball valve for high pressure?
  • I need safety glasses that are anti-fog for my warehouse
  • What schedule 80 PVC pipe do you carry in 1 inch?
Loading demo...
Loading demo...

Or click on any image to try image search

90 seconds

Real Buyer Question? Watch ChatSKU Respond in Seconds

Natural language, any language

Your buyers ask in whatever language they type. ChatSKU answers in the same one.

No translation widget. No language picker. No “please contact our international team.” Your catalog just speaks the buyer’s language, automatically.

● Buyer · Spanish
¿Tienen tornillos de 3/8" zincados, cantidad 500, pago a 30 días?
Sí, SKU ZB-375-500 en stock. Entrega en 4 días. ¿Preparo la cotización?
● Buyer · German
Haben Sie 3/8-Zoll-verzinkte Schrauben, 500 StΓΌck?
Ja, das Produkt ist verfΓΌgbar. Lieferung innerhalb von 4 Tagen. Soll ich ein Angebot anfordern?

Whatever they type, ChatSKU replies in.

Buyers land on your catalog in Spanish, Arabic, Japanese, Portuguese, or any language they type in. ChatSKU detects the language from the first message and answers naturally. Nobody on your team needs to speak it.

Your dashboard shows every conversation translated into English, so your reps stay in one language while your buyers stay in theirs.

EnglishSpanishFrenchGermanPortugueseItalianArabicJapaneseMandarinHindiDutchTurkish+ and more
The shift

Before ChatSKU. After ChatSKU.

Same catalog. Same team. Completely different conversion.

Before · Static catalog, silent at night
Catalog browsed or downloaded, never talks back
RFQ or email, 24 to 48 hour response
Reps buried in spec and stock questions
Zero visibility into what buyers actually want
Growth requires hiring more reps
After · Active catalog, selling 24/7
Instant answers on every SKU and spec
Quotes built inside the conversation
Reps only see qualified, intent-loaded leads
Full analytics on buyer behavior
Responsiveness scales without hiring
Before · Static catalog, silent at night
Catalog browsed or downloaded, never talks back
RFQ or email, 24 to 48 hour response
Reps buried in spec and stock questions
Zero visibility into what buyers actually want
Growth requires hiring more reps
After · Active catalog, selling 24/7
Instant answers on every SKU and spec
Quotes built inside the conversation
Reps only see qualified, intent-loaded leads
Full analytics on buyer behavior
Responsiveness scales without hiring
Before: A PDF in a Downloads folder
Buyer downloads PDF, never opens it again
RFQ form with 8 fields, 80% abandon
RepsNo analytics, no idea what they wanted
Every quote starts with a phone call
Weekend inquiries mean weekend silence
After: A conversational catalog
Every SKU asked about in plain English
Quote in 3 messages, no form to fill
Full transcripts of every buyer intent
Pricing rules applied automatically
ResponsivenessSaturday night becomes Monday morning pipeline
Before: Browse-only site, dead-drop RFQ
Buyer browses, cannot ask, leaves
Form submitted, 23-hour response lag
Every price quote is a manual job
No context on why they are asking
Rep time is your scaling constraint
After: Browse and ask on the same page
Every product page answers questions
RFQ replaced with real conversation
Auto-pricing on rule-based quotes
Full conversation sent to your team
Reps close deals, not answer FAQs
Before: eComm built for B2C behavior
80% bounce because they cannot ask
Customer-group pricing buried in admin
'Is this compatible?' becomes a support ticket
RFQs via email, not in the funnel
Net-30 buyers forced through card flow
After: eComm with a real B2B layer
Every product has an answer layer
Group pricing shown in conversation
Compatibility answered in 5 seconds
RFQs live inside the checkout funnel
Quote to PO to fulfillment, no friction
How it works

Three steps. Live the same day.

Not an IT project. No migration. No months of onboarding.

01

Send us your catalog

PDF, Excel, ERP export, product feed, whatever you have. We work with your existing format.

Day 1 · 15 minutes of your time
02

We configure ChatSKU

We set up the assistant on your catalog. You review, test, approve. No engineering required on your side.

Day 1 · done by end of day
03

Paste one line of code

Add one script tag to your site, or use our hosted page if you do not have a site yet. Done.

Day 1 · 2 minutes
● ● ●
<script src="https://cdn.chatsku.com/widget.js" data-key="YOUR_KEY"></script>
A personal note

We have worked together at Virtina before, so I will be direct: whether your setup is a PDF, an HTML catalog, or a full eCommerce store, your catalog is the kind ChatSKU was built for.

I am not looking to sell you anything on this call. I want to show you the product running on a catalog like yours, and you can tell me whether it is worth a pilot. Twenty minutes. That is it.

Gigi |  Founder, ChatSKU · Virtina
The questions everyone asks

The objections you’re about to have.

Most customers go live the same day they sign up. We handle the technical setup. You review and approve. Typical team involvement: under 4 hours, spread across one business day.

No. ChatSKU is one line of code. If someone on your team can paste a script tag, like adding a Google Analytics snippet, they can deploy it. We do the configuration. Your team just approves the output.

Yes. This is actually our fastest setup. We host a clean ChatSKU page for you with your catalog already loaded, so you can start sending the link to buyers immediately. Later, when you build a real site, ChatSKU moves over with one script tag.

No. ChatSKU sits beside your existing catalog and does not replace it. Your pages, templates, and theme stay as they are. We add a widget that reads your catalog and handles the ask and quote layer.

No. ChatSKU is a layer over your existing store, not a replacement for it. Your checkout, theme, product data, and customer database all stay untouched. Works with all major platforms.

No. ChatSKU handles the repetitive questions: specs, pricing, stock, delivery. That frees your reps to focus on deals that actually need a human.

That is the normal starting point. PDF, Excel, ERP export, even scanned pages. We work with what you have. No data migration project. No “first, clean your data” phase.

A regular chatbot runs on scripted FAQs. ChatSKU reads your actual catalog: every SKU, every spec, every variant, every price rule. It answers like your best sales rep, builds quotes mid-conversation, and hands off qualified leads with full context.

Whatever language your buyer types in, ChatSKU answers in. No language picker, no manual configuration. Spanish, Arabic, Japanese, Portuguese, Mandarin and more. Your dashboard shows every conversation translated into English.

Twenty minutes. Your catalog. Live.

I will show you ChatSKU running on a catalog like yours. You tell me if it is worth a pilot. No deck, no pitch, just the product.