Built for BigCommerce manufacturers, distributors, and wholesalers. Native search is generic. RFQ apps stack up in your bill. Your B2B Edition is powerful but underused. ChatSKU is the BigCommerce B2B chatbot built to actually move conversions, with one line of code and zero app sprawl.
Built by the team behind Virtina. Fourteen years building BigCommerce stores for manufacturers, distributors, and wholesalers. Two-thousand-plus B2B and B2C builds. EST. 2010.
Built Specifically For
Audience 01
Deep catalogs, complex specs, customer-specific pricing, RFQ-driven sales on BigCommerce.
Audience 02
Thousands of SKUs, price lists, BigCommerce B2B Edition company accounts, contract pricing.
Audience 03
Bulk orders, MOQ rules, quote-to-cart flows, repeat B2B buyers across regions.
If You Run A BigCommerce B2B Store
If two of these sound familiar, the rest of this page is for you.
BigCommerce search works for keyword matches. It doesn’t handle synonyms, typos, or “I have a photo of a part.” Your B2B buyer sees zero results for products you stock by the pallet, and they assume you don’t carry it.
Search app. RFQ app. Chat app. Cross-sell app. Personalization app. Each one a monthly subscription. Each one a separate config. Your BigCommerce bill keeps growing. The conversion rate doesn’t.
Your B2B Edition has company accounts, price lists, quotes, even sales reps. But B2B buyers still get lost in your catalog. They never reach the quote workflow. The features are there. The path to them isn’t.
What You See In 30 Days
Not abstract feature claims. Direction the numbers move once ChatSKU is live on BigCommerce.
↑
Buyers who would have bounced at category page two actually finish the cart. The ones who would have opened five comparison tabs find their answer in one chat.
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Search queries that returned zero now return matching BigCommerce products. Typos, synonyms, image lookups, all handled at the chat layer.
↑
Quote requests arrive with product, quantity, company account, and price list applied. Your sales team stops chasing context across BigCommerce B2B Edition.
Pain → Outcome Mapping
Each row is a real BigCommerce merchant pain, paired with the ChatSKU outcome that closes it.
01 · Pain · Search
! Critical
BigCommerce keyword search misses synonyms, mishandles typos, and has no idea what to do with a product photo. Your buyer types “stainles bolt” and sees nothing, even though SKU SB-1000 is on the shelf.
Live log · 14:14 “No results for ‘stainles bolt'”
Outcome · BigCommerce AI Assistant
✓ One deployment. Problem closed.
ChatSKU is the BigCommerce AI assistant layered on top of your existing catalog. Plain English questions, voice input, photo uploads, all return the right BigCommerce product, with the right company-account price.
→ BigCommerce AI assistant · No re-indexing · No app install
02 · Pain · RFQ
! Critical
The form has twelve required fields. Buyers tab out at field eight. The RFQ app costs you a monthly subscription. The conversion rate has not moved.
Cart · 15:47 “Why is the RFQ form asking my company size?”
Outcome · BigCommerce RFQ Alternative
✓ One deployment. Problem closed.
ChatSKU captures product, quantity, contact, and pricing tier in conversation. By the time the buyer hits submit, the BigCommerce RFQ is complete. Your sales team gets quote-ready requests landing in B2B Edition.
→ BigCommerce RFQ alternative · Native B2B Edition quotes
03 · Pain · Pricing
! Critical
BigCommerce B2B Edition knows their company account. It has their price list. But the third-party chatbot you bolted on doesn’t read any of it. Buyers see numbers that aren’t theirs and start questioning the rest of your store.
Logged-in B2B account “Why is this showing me retail? We have a price list.”
Outcome · BigCommerce Sales Chat
✓ One deployment. Problem closed.
Company accounts, price lists, customer groups, contract pricing. ChatSKU reads them straight from BigCommerce B2B Edition and applies them in every conversation. The price in the BigCommerce sales chat matches the price on the PDP. Always.
→ BigCommerce sales chat · Native B2B Edition support
04 · Pain · Navigation
! Critical
Your store is deep. Your category tree is deeper. Buyers click into a category, see 200 results, lose patience, and check your competitor. The catalog is the asset. Discovery is the leak.
Session · 3m 42s “There are 47 pumps. Which one is right?”
Outcome · Conversational Commerce
✓ One deployment. Problem closed.
Conversational commerce that asks two or three clarifying questions, recommends the right matches from your BigCommerce catalog with company-account pricing applied, and walks the buyer to checkout.
→ BigCommerce sales chat · Product to checkout in one chat
05 · Pain · App Sprawl
! Critical
Search app, RFQ app, chat app, recommendations app, cross-sell app. Five separate subscriptions. Five separate dashboards. Five separate places where customer data is half-synced. The math gets worse every renewal.
Q3 invoice “$847 in apps. Conversion rate up 0.2%.”
Outcome · Consolidate
✓ One deployment. Problem closed.
ChatSKU replaces search, RFQ, chat, recommendations, and cross-sell with one tool that reads your BigCommerce store natively. One subscription instead of five. One dashboard. One source of truth.
→ One tool · Cancel the stack
06 · Pain · Visibility
! Critical
Your BigCommerce dashboard shows traffic and orders. GA4 shows the bounce. Neither shows what buyers were trying to buy, what stopped them, or which BigCommerce products went unsearched.
Monday standup “Bounce rate is 62%. No idea what they wanted.”
Outcome · Conversion Intelligence
✓ One deployment. Problem closed.
Every conversation captured. Every BigCommerce product asked about. Every quote started and abandoned, with the reason. You stop guessing and start fixing the leaks you can finally see.
→ GA4 + BigCommerce order data
Stack Comparison
Most BigCommerce B2B stores run four or five paid apps trying to solve what ChatSKU solves in one. The math usually argues for itself.
Your BigCommerce stack now
Your BigCommerce stack with ChatSKU
What Else ChatSKU Does
Beyond search, RFQ, and conversion. Three things ChatSKU does on your BigCommerce store that no app stack can.
Feature 01 · 24/7 Response
Most B2B research happens after hours. BigCommerce is up. Your sales team is asleep. ChatSKU stays on, answering specs, lead times, and starting RFQs while your team is offline. You wake up to quote-ready requests already in B2B Edition.
Feature 02 · Human Bottleneck
Right now your best BigCommerce sales reps spend half the day answering the same five questions. ChatSKU handles the routine. Quote-ready requests with full context flow to your team. They only step in for the deals that move the number.
Feature 03 · Headcount Ceiling
Your BigCommerce traffic is growing. Hiring B2B reps is slow, expensive, and never enough. ChatSKU answers every visitor instantly, whether you have 100 sessions a day or 100,000. Infinite capacity, zero ramp time.
Technical Integration
ChatSKU reads your BigCommerce catalog through the BigCommerce Storefront API and B2B Edition API. No app to install. No theme to modify. No headless rebuild. Add the script tag, authenticate once, and ChatSKU mirrors your store's catalog, company accounts, price lists, and inventory in real time.
BigCommerce APIs
INTEGRATION FLOW
[BIGCOMMERCE] Shopper visits your BigCommerce product page.
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[CHATSKU] Widget loads. Reads catalog via Storefront API.
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[CHATSKU] Shopper asks: “cheaper alternative under $400?”
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[CHATSKU] Returns 3 BigCommerce products with B2B Edition price list applied.
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[BIGCOMMERCE] Shopper adds to cart. BigCommerce checkout. Standard flow.
BigCommerce Sales Chat In Action
This chat runs against real BigCommerce data. The shopper is logged into a B2B Edition company account. ChatSKU pulls the contract price from their company price list, applies it instantly, and lands the cart in standard BigCommerce checkout.
No app to install. No catalog re-import. No data sync windows. ChatSKU reads the BigCommerce data that’s already there.
ChatSKU · BigCommerce B2B Edition● live
Cheaper alternative to SKU MTR-450, in stock?
3 options. Same spec, all in stock, your price list applied. MTR-380 · your price $312 (was $389). MTR-400 · your price $341 (was $425). MTR-420 · your price $358 (was $445). MTR-380 is the closest match. Add to BigCommerce cart?
Yes, MTR-380, qty 25.
Added. 25 × MTR-380 at $312/ea = $7,800. Price list applied. BigCommerce cart updated. Proceed to checkout?
Deployment Sequence
You don't need a BigCommerce developer. Most teams go live the same day they sign up.
01
Authenticate ChatSKU with your BigCommerce Storefront API and B2B Edition API. We sync your catalog, company accounts, price lists, and inventory automatically. No app to install.
02
ChatSKU indexes every BigCommerce product, every variant, every company-account price list. Comparison rules, recommendation logic, RFQ mapping. All set up before launch.
03
Add the embed code to your Stencil theme footer, headless storefront, or Catalyst app. Zero theme rewrite, zero core file edits.
✓ We'll train your team in under 30 minutes. No long onboarding, no consultants, no learning curve. Your team is running before lunch.
<script src="https://cdn.chatsku.com/widget.js" data-key="YOUR_KEY" data-platform="bigcommerce"></script>
FAQ · BigCommerce Merchants
01
Yes. That’s exactly who it’s built for. ChatSKU is purpose-built for BigCommerce manufacturers, distributors, and wholesalers selling to other businesses. It handles long catalogs, customer-specific pricing, B2B Edition company accounts, price lists, MOQ rules, and RFQ flows. Retail BigCommerce stores will see less value than a B2B store running 5,000+ SKUs with company accounts.
02
It can. Most merchants find ChatSKU handles search, chat, recommendations, and RFQs better than the bundle of separate BigCommerce apps doing those jobs today. Run both side by side during evaluation, then sunset the apps you no longer need.
03
Yes, in almost every case. A typical BigCommerce B2B store runs four to six paid apps to cover what ChatSKU covers in one. Even before counting engineering time to integrate them, the math usually favors ChatSKU.
04
Yes. ChatSKU is purpose-built for BigCommerce B2B Edition. It reads company accounts, price lists, quote workflows, and customer groups natively. The BigCommerce sales chat respects every B2B Edition rule you’ve configured.
05
Yes. ChatSKU is a single script tag, so it works on Stencil themes, headless BigCommerce on Next.js, and Catalyst. Same install, different theme contexts.
06
Yes. ChatSKU isn’t a BigCommerce app, so there’s nothing in your store to upgrade. We connect via the standard BigCommerce Storefront API and B2B Edition API. BigCommerce keeps its APIs stable, ChatSKU keeps working.
07
Most BigCommerce merchants are live the same day. Catalog sync runs in minutes to hours depending on size. Configuration and code install run under an hour for a typical BigCommerce B2B store. We support you the whole way.
Whether you’re a manufacturer, distributor, or wholesaler running on BigCommerce, you already paid for the catalog. You paid for the apps. You paid for the B2B Edition. Add the one thing that actually moves the conversion number.
One line of code · Live the same day · Built for BigCommerce B2B
Ready within one business day, in most cases.
