About Us

We built ChatSKU because B2B buyers deserve better than a PDF and a callback.

After 14 years building eCommerce for manufacturers, distributors, and wholesalers, we got tired of watching great products lose deals to slow responses.

14+

Years in B2B Commerce

2,000+

Businesses Served

<1 Day

Average Setup Time

24/7

Buyer Coverage

Why We Built This

The problem was hiding in plain sight.

Across thousands of B2B eCommerce projects, we kept seeing the same gap. A buyer visits at 8pm, they have a question about a SKU, and nobody is there. By morning, they had moved on.


It was not a sales problem. It was a response problem. And it was costing suppliers real revenue every single day.


We built ChatSKU to close that gap. Not with a generic chatbot, but with an assistant that actually knows your catalog: every SKU, every spec, every variant. It responds like your best sales rep.

“Every supplier we worked with had the same problem. Great products, solid pricing, no way to answer buyers after hours. We stopped waiting for a solution and built one.”

ChatSKU Team, built by Virtina

The 8pm visit
Buyer arrives. Nobody answers. They move on by morning.

The passive catalog
A PDF cannot answer questions or capture intent. It just sits there.

The response gap
Every hour of delay is a window where the buyer reconsiders.

ChatSKU
An assistant that knows your entire catalog and responds like your best rep.

Built For

Made for the businesses that move physical products at scale.

If you sell B2B and your catalog has more than 50 SKUs, ChatSKU was built for you. Here is who we serve.

Manufacturers

You make it. ChatSKU helps your buyers find the right spec, configure options, and request a quote without calling your sales line.

Distributors

Thousands of SKUs across dozens of brands. ChatSKU surfaces the right product instantly and captures the order before a competitor does.

Wholesalers

Tiered pricing, customer groups, bulk quantities. ChatSKU handles B2B buying complexity out of the box, for every account level.

Industrial Suppliers

Spec-heavy products, long part numbers, technical buyers. ChatSKU answers with precision using your exact catalog data.

What We Kept Seeing

The B2B buying experience was broken.

Not in a subtle way. In a way that cost suppliers leads, quotes, and customers they never knew they lost.

After-Hours Silence

Buyers don’t shop on your schedule. When nobody answers at 8pm, they move on. You never knew they were there.

Passive Catalogs

A PDF is not a sales rep. It cannot answer questions, build quotes, or capture intent. It just sits there.

Quote Delays

Every quote that takes 24 to 48 hours is a window where the buyer reconsiders. Speed wins deals.

Rep Bottlenecks

Your best people spending half their day on routine product questions is not a sales strategy. It is overhead.

Who Builds ChatSKU

Not a startup. A commerce team with 14 years of receipts.

ChatSKU is built by the team behind Virtina, one of the most experienced B2B eCommerce agencies in North America, and powered by the intelligence layer developed at ImpelHub.

 

We have built and run eCommerce for manufacturers, distributors, and wholesalers across WooCommerce, Magento, Shopify, and BigCommerce. We know what B2B buyers actually need because we have been inside the operations of over 2,000 businesses.

 

That experience is not a credential on our website. It is baked into how ChatSKU handles tiered pricing, customer groups, RFQ workflows, and spec-heavy catalogs.

The Three Brands

ChatSKU
AI-powered catalog chat for B2B suppliers. Turns your product list into a 24/7 buying assistant.

Virtina
Certified eCommerce development agency. 14 years, 2,000+ businesses, across WooCommerce, Magento, Shopify, and BigCommerce.

ImpelHub
B2B growth strategy and intelligence platform. Powers the AI layer behind ChatSKU.

How We Work

The principles behind the product.

01

Speed is a product feature.

Most teams go live in under a day. That is not a marketing claim. It is what we designed for from the start.

02

B2B complexity is not optional.

Customer groups, tiered pricing, and RFQ workflows are first-class features, not add-ons bolted onto a consumer chatbot.

03

Your catalog, not a demo.

We ingest your actual products. The assistant answers with your real data, not a generic knowledge base.

04

Commerce, not chatbots.

We measure success in quotes built and revenue captured, not chat volume or engagement metrics.

Your catalog is losing buyers.
Let's fix that.

Start free on your own catalog today. No credit card, no rebuild, no lengthy project.