You have the products, the inventory, the checkout. What you're missing is the sales rep who walks each shopper to the right product. ChatSKU is the eCommerce sales assistant that recommends, compares, and guides every visitor to checkout.
No credit card. Works with your existing store. No rebuild required.
Built by the team behind Virtina – 14 years serving 2,000+ B2B & B2C eCommerce businesses including manufacturers, distributors, and online stores.
Does this sound familiar?
Shoppers land on your store. They see 4,000 SKUs across 80 categories. They scroll. They get overwhelmed. They leave. An eCommerce sales assistant is what turns "I don't know what to pick" into "add to cart." Below, the seven reasons your store keeps leaking sales, and how ChatSKU closes each one.
Seven Problems – Seven Fixes
Problem 01 · Choice Overload
! Critical
Your store has every product the shopper could ever want. The problem is that's exactly the problem. Faced with 200 options for "industrial pumps," most shoppers freeze. They scroll, they second-guess, they leave. In retail, this would be a salesperson's job. Online, it's nobody's job.
Visitor session · 3m 42s “There are 47 pumps on this page. Which one do I actually need?”
How ChatSKU solves it
✓ One deployment. Problem closed.
Shoppers tell ChatSKU what they're trying to do. ChatSKU asks 2 or 3 clarifying questions ("flow rate?", "indoor or outdoor?"), then recommends the 3 best-fit products. No more 200-result scroll-fests. Just a confident shortlist.
→ Personalized product recommendations · Built for large catalogs
Problem 02 · The Comparison Gap
! Critical
"Which of these three is better?" is the most common question in eCommerce. Your store can't answer it. So shoppers open multiple tabs, compare specs manually, get confused, and eventually abandon. The exact moment they wanted help was the exact moment your store went silent.
Tab #5 “What's actually different between Model 200 and Model 250?”
How ChatSKU solves it
✓ One deployment. Problem closed.
"Compare Model 200 and 250." ChatSKU returns a real comparison: specs that matter, price delta, what each one is best for, and a clear recommendation based on what the shopper has already told it. The decision happens in the chat, not in 5 tabs.
→ Product comparison · In-chat decision support
Problem 03 · The Cheaper Alternative
! Critical
It’s the most common pre-purchase question in eCommerce. The shopper found something they like. The price is the only blocker. They want an alternative. Your store has 10 alternatives in stock right now. Your store cannot tell them. Conversion lost on a question your inventory could have answered.
PDP, 2:14 PM “Anything similar to this, under $400?”
How ChatSKU solves it
✓ One deployment. Problem closed.
ChatSKU knows your entire catalog, every variant, every price tier. When a shopper asks for "something like X but cheaper," ChatSKU pulls the best-matching alternatives from real inventory in seconds. Cross-sells happen naturally, in context, exactly when the shopper is ready to hear them.
→ Smart alternatives · Cross-sell at the moment of intent
Problem 04 · Search Friction
! Critical
A shopper types "stainles bolt" – one typo, zero results. Or "fastener" when your store says "hardware." Or they have a photo of the part with no idea what to type. Most eCommerce site search is brittle: no synonym handling, no spelling forgiveness, no image search. Shoppers assume you don't carry it. You do. They leave anyway.
Search bar “No results for ‘stainles bolt’. Did you mean nothing?”
How ChatSKU solves it
✓ One deployment. Problem closed.
ChatSKU goes far beyond eCommerce site search. Shoppers ask in plain English ("a 10mm stainless bolt for outdoor use"), speak the question, or upload a photo of the part. Spelling mistakes and synonyms are handled automatically. No more sales lost to a missing hyphen.
→ Natural language · Voice · Image · Typo and synonym tolerant
Problem 05 · The Checkout Cliff
! Critical
70% of carts get abandoned. Some leave because of price. Some because of shipping. Some because they had one last question and there was nobody to ask. Your checkout is the most expensive page on your site, and the loneliest place a shopper visits.
Cart, 11:48 PM “Does this ship by Friday? Never mind.”
How ChatSKU solves it
✓ One deployment. Problem closed.
ChatSKU stays available on every page, including checkout. Shipping question? Answered instantly. Stock question? Answered. Last-second comparison? Done in one message. The hesitation moment becomes the conversion moment.
→ Cart recovery · Conversion at the moment of doubt
Problem 06 · Customer-Specific Pricing
! Critical
Some shoppers see contract pricing. Some get retail. Some need quantity breaks. Some are tax-exempt. Generic eCommerce chatbots treat every visitor the same, and break the second your real pricing logic walks in. You’re stuck with chatbots that can’t represent your actual store.
Logged-in B2B account “Why is this showing me retail pricing? I have a contract.”
How ChatSKU solves it
✓ One deployment. Problem closed.
Customer groups, tiered pricing, contract pricing, B2B quotes, retail prices, all built in. Logged-in B2B accounts see their pricing. Retail shoppers see retail. Wholesale buyers get wholesale. ChatSKU reads your existing store rules and applies them in every conversation.
→ Customer groups · Tiered pricing · B2B + B2C in one assistant
Problem 07 · The Black Hole Pipeline
! Critical
Google Analytics says 50,000 sessions last month. Hotjar shows shoppers scrolling category pages and leaving. But why? What were they looking for? What stopped them at checkout? You have metrics, not answers. You can’t fix what you can’t see, and right now you can’t see anything that matters.
Monday standup “Bounce rate is 62%. We have no idea why.”
How ChatSKU solves it
✓ One deployment. Problem closed.
Every conversation logged. Every product searched. Every comparison started. Every cart abandoned, with the reason. Real shopper-intent analytics, not vanity metrics. You stop guessing about conversion and start fixing it.
→ Shopper intent analytics · Full conversation logs
If even two of those problems sound like your store, keep reading. We made this easy.
The eCommerce sales assistant your store needs
Shoppers don't want to scroll. They want guidance. ChatSKU listens, asks the right questions, compares options, and walks them to checkout. It's the eCommerce sales assistant your store has been missing.
The chat below is real: shopper asks for a cheaper alternative, ChatSKU finds three, compares them, and the cart is built in 30 seconds.
ChatSKU · Product Assistant● live
I need something like the Model 250 pump, but under $400.
3 options. Same NEMA 4X rating, all in stock: Model 180 – $349 – Ships today. Model 200 – $389 – Ships in 2 days. Model 220 – $399 – Ships today. Model 180 is the closest match. Add to cart?
Yes, Model 180.
Added. $349, ships today, in your cart. Want me to apply your B2B discount?
How it works
Most stores go live the same day they sign up. No replatform, no rebuild.
01
Shopify, BigCommerce, Magento, WooCommerce, custom, doesn't matter. ChatSKU syncs your catalog, pricing tiers, customer groups, and inventory automatically.
02
ChatSKU indexes every product, every variant, every pricing rule. Recommendation logic, comparison rules, customer-group pricing, all set up before launch.
03
Paste one line into your storefront. If you can paste text, you can deploy ChatSKU. Goes live across product pages, category pages, and checkout instantly.
✓ We'll train your team in under 30 minutes. No long onboarding, no consultants, no learning curve. Your team is up and running before lunch.
<script src="https://cdn.chatsku.com/widget.js" data-key="YOUR_KEY"></script>
You have the products. You have the inventory. You have the checkout. Add the one thing your store is missing.
One line of code. One day. Built for eCommerce.
