Buyers land on your site. They click through three categories, four subcategories, and an RFQ form with 12 fields, then leave. ChatSKU replaces the menu maze with a conversation that ends in a quote.
No credit card. Works with your existing website. No rebuild required.
Built by the team behind Virtina – 14 years serving 2,000+ B2B & B2C eCommerce businesses including manufacturers and distributors.
Does this sound familiar?
Buyers arrive interested. They browse three categories, get stuck, give up, and leave. The few who do reach your RFQ form bail at field 8. Below, the seven specific reasons your site is leaking deals, and exactly how ChatSKU closes each one.
Seven Problems – Seven Fixes
Problem 01 · The Category Maze
! Critical
Category. Subcategory. Sub-sub-category. Filters. More filters. Your buyer wants one product. They’re navigating an information architecture decision the marketing team made three years ago. Most don’t make it to the product page at all.
Visitor session “Clicked through 6 menus. Still no idea where ball valves under $500 are.”
How ChatSKU solves it
✓ One deployment. Problem closed.
Buyers type or say what they need, “I need industrial valves under $500,” and ChatSKU walks them straight to the matching products. No more category guessing. The right SKU is one question away, every time.
→ Conversational navigation · Zero menu clicks
Problem 02 · The RFQ Form Cliff
! Critical
A buyer finally finds the product. Clicks “Request Quote.” Sees 12 required fields including “Company size” and “How did you hear about us?” Closes the tab. The product was right. The form was a wall.
RFQ form, field 8 “All I want is a price. Why am I writing an essay?”
How ChatSKU solves it
✓ One deployment. Problem closed.
ChatSKU captures what it needs as buyers chat, product, quantity, timeline, contact. By the time they hit “submit,” the RFQ is complete with full context. No 12-field wall.
→ Conversational RFQs · No abandoned forms
Problem 03 · Search Friction
! Critical
A buyer types “stainles bolt” – one typo, zero results. Or “fastener” when your catalog says “hardware.” Or they have a photo of the part and no idea what to type. Site search is brittle, and the buyer assumes you don’t carry it.
Buyer's screen “No results for ‘stainles bolt’. Did you mean nothing?”
How ChatSKU solves it
✓ One deployment. Problem closed.
ChatSKU goes far beyond site search. Buyers ask in plain English, speak the question, or upload a photo of the part. Spelling mistakes and synonyms are handled automatically. No more sales lost to a missing hyphen.
→ Natural language, voice, image, typo and synonym tolerant
Problem 04 · After-Hours Ghost Town
! Critical
Most B2B research happens after hours. Your site is interactive only in the sense that you can click things, but nothing actually responds. Specs unclear? No one to ask. Lead time question? Submit a ticket and hear back in 48 hours.
Wed · 10:14 PM “Is this rated for outdoor use? Anybody?”
How ChatSKU solves it
✓ One deployment. Problem closed.
ChatSKU sits on your existing product pages and responds the moment a buyer asks, spec, availability, alternatives, lead time. Quote-ready RFQs land in your inbox while your team is offline.
→ Instant answers · Every visitor · Every hour
Problem 05 · The Black Hole Pipeline
! Critical
Google Analytics says 8,000 sessions last month. Heatmaps say buyers hover over your category nav and leave. But why? Which products did they want? Which questions did they have? Marketing has metrics; you don’t have answers.
Monday standup “Traffic's up. Conversions aren't. We have no idea why.”
How ChatSKU solves it
✓ One deployment. Problem closed.
Every conversation logged. Every question asked. Every product searched. Every quote started, and every one abandoned, with the reason. Real buyer-intent analytics, not vanity metrics.
→ Buyer intent analytics and full conversation logs
Problem 05 · Complex Configuration
! Critical
Some buyers see contract pricing. Some get list. Some shouldn’t see numbers at all until they identify themselves. Generic chatbots and search bars treat every visitor the same, and break the second tiered pricing, customer groups, or RFQ rules walk in.
After SaaS demo “This chatbot can't handle our pricing tiers. It's useless to us.”
How ChatSKU solves it
✓ One deployment. Problem closed.
Customer groups, tiered pricing, RFQ workflows, and quote management are all built in. Import your customer list via CSV, sync from your CRM or ERP, and set group-specific pricing per product.
→ Customer groups, tiered pricing, RFQ workflows
Problem 07 · The Rebuild Trap
! Critical
Every quarter someone says it. Every quarter you get a $50K quote. Every quarter the project gets shelved. Meanwhile the same 12-field form, the same 6-menu category tree, the same dead search bar keep doing exactly what they’ve been doing, losing deals quietly.
Q3 planning “Let's redo the website next year. We said that last year too.”
How ChatSKU solves it
✓ One deployment. Problem closed.
Drop ChatSKU on your existing website, WordPress, Shopify, custom, doesn’t matter. Same domain, same products, same RFQ form. Now they all just work better. No designer, no developer, no six-month project.
→ One line of code · Zero rebuild · Live in 24 hours
If even two of those problems sound like your site, keep reading. We made this easy.
Conversational Navigation
Buyers don't want to click through categories. They want to tell you what they need and get an answer. ChatSKU listens, guides them to the right product, and fills the RFQ form during the conversation.
The chat below is real. Buyer asks for industrial valves under $500, ChatSKU finds them, RFQ starts. No menu clicks.
ChatSKU · Product Assistant● live
I need industrial valves under $500, for outdoor use.
Found. 3 matching ball valves: BV-150, BV-200, BV-250, all NEMA 4X rated. Want pricing and lead time on these?
Yes, and net-30 terms, qty 50.
Done. RFQ #Q-3812 started. Volume pricing applied. Your sales rep has been notified.
How it works
Most teams go live the same day they sign up. No IT project required.
01
Sync from your website, CSV, or database. We work with what you've already got, WordPress, Shopify, custom CMS, ERP feed. No migration required.
02
ChatSKU indexes every product, spec, variant, and pricing tier automatically. Customer groups, RFQ field mapping, conditional logic, all set up before launch.
03
Paste one line into your website. If you can paste text, you can deploy ChatSKU.
✓ We'll train your team in under 30 minutes. No long onboarding, no consultants, no learning curve. Your team is up and running before lunch.
<script src="https://cdn.chatsku.com/widget.js" data-key="YOUR_KEY"></script>
Your traffic is good. Your products are right. The path from visitor to RFQ is the leak. Plug it. Related: how to fix your RFQ form conversion rate.
One line of code. One day. Built for B2B.
