Why your B2B catalog conversion rate is still stuck (and what to do about it)
Executive summary B2B distribution averages a 2.4% session-to-purchase conversion rate. Industrial equipment sits at 1.8%. Even after investing in AI...
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Category
Catalog Optimization
How to convert a PDF catalog into a searchable website (without rebuilding it)
Executive summary There are four realistic ways to make a B2B catalog searchable: rebuild it as a product website, implement...
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Your B2B Catalog Is Costing You Money. Here’s How Much.
Executive summary B2B companies have invested heavily in digitizing their product catalogs. PDFs, web pages, downloadable spec sheets. The catalog...
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