ChatSKU by Virtina - prospect briefing
Persona & job-to-be-done Industrial Fastener Distribution
Prepared for a Industrial Fastener Distribution. Every question below is a real thing a real buyer would type into ChatSKU - grouped by who's asking and why, not just what they typed.
ICP category - the four dark switches below. This is the buyer's relationship to the distributor: are they a first-time buyer, an existing customer, the distributor's own sales team, or someone outside the company (a dealer, designer, or contractor) who influences a sale.
Role - the tags in a row under the switches (e.g. "Cabinet Shop Buyer"). A more specific type of person within the selected category. Click one to filter the cards below to just their questions.
Sample query - the italic quoted line on each card. A real, representative question that type of person would actually type into ChatSKU.
The job (JTBD) - the green block. Not what they typed, but the underlying goal behind it - what they're actually trying to accomplish or avoid. Two different questions can share the same job, and the same question can hide different jobs depending on who's asking.
Impact score (1–10) - the number in the top right of each card, with a fill bar underneath. A rough estimate of how much that use case matters to conversion, retention, or deal size - higher means it's more likely to make or break a sale if ChatSKU gets it right or wrong.
"Lead with this" ribbon - flags the single highest-priority use case for this vertical: confirming a fastener actually holds in the buyer's exact panel, thickness, and material, not just that it exists in the catalog. The recommended starting point for a first conversation, rather than showing everything at once.
Caption at the bottom of each card - the reasoning behind why that use case was included: what it's based on (a distributor's own catalog content, a comparable prospect conversation, or a reasonable inference worth confirming).