ChatSKU by Virtina — Prospect Briefing
Persona & job-to-be-done Fasteners
Prepared for Socket Screw Master Distribution — socket screw specialists since 1962. Every question below is a real thing a real buyer would type into ChatSKU, grouped by who is asking and why, not just what they typed. Every answer traces to a crawled SKU, a published price, or Socket Screw Master Distribution's own site copy.
All 40 use cases with role, job, impact score and data-gap flag.
How to read this map
ICP category — the five switches below. The buyer's relationship to Socket Screw Master Distribution: a first-time buyer, an existing account, Socket Screw Master Distribution's own Chicago desk, someone outside the company who influences a sale, or a platform capability shown on its own.
Role — the tags under the switches. A specific person within that category. Click one to filter to just their questions.
Sample query — the italic line on each card. A representative question that person would actually type.
The job (JTBD) — the green block. Not what they typed, but the goal behind it. Two questions can share a job, and one question can hide different jobs depending on who is asking.
Impact score (1–10) — top right, with a fill bar. How much the use case matters to conversion, retention or deal size. Higher means it is more likely to make or break a sale.
"Lead with this" ribbon — the single highest-priority item: the shared item number across all 240 metric socket head cap screw sizes. The recommended opening for a first conversation.
Data gap — the clay chip. The published catalog cannot answer this today. These are not failures of the demo; they are the specific things worth fixing, found on paper rather than live in front of your team.
Caption — the reasoning at the foot of each card: what the use case is based on, whether Socket Screw Master Distribution's own content, a crawled data point, or an inference worth confirming.