ChatSKU by Virtina - prospect briefing
Persona & job-to-be-done Workplace Safety & Emergency Preparedness Supply
Prepared for Safety & Emergency Preparedness Supply. Every question below is a real thing a real buyer would type into ChatSKU - grouped by who's asking and why, not just what they typed.
ICP category - the four dark switches below. This is the buyer's relationship to Safety & Emergency Preparedness Supply: are they a first-time buyer, an existing customer, Safety & Emergency Preparedness Supply's own sales team, or someone outside Safety & Emergency Preparedness Supply (a distributor, integrator, or consultant) who influences a sale.
Role - the tags in a row under the switches (e.g. "Maintenance / Shop Manager"). A more specific type of person within the selected category. Click one to filter the cards below to just their questions.
Sample query - the italic quoted line on each card. A real, representative question that type of person would actually type into ChatSKU.
The job (JTBD) - the green block. Not what they typed, but the underlying goal behind it - what they're actually trying to accomplish or avoid. Two different questions can share the same job, and the same question can hide different jobs depending on who's asking.
Impact score (1–10) - the number in the top right of each card, with a fill bar underneath. A rough estimate of how much that use case matters to conversion, retention, or deal size - higher means it's more likely to make or break a sale if ChatSKU gets it right or wrong.
"Lead with this" ribbon - flags the single highest-priority use case for Safety & Emergency Preparedness Supply specifically: confirming a brake has actually been tested on a buyer's exact voltage and machine, not just rated for it. The recommended starting point for a first conversation, rather than showing everything at once.
Caption at the bottom of each card - the reasoning behind why that use case was included: what it's based on (Safety & Emergency Preparedness Supply's own site content, a comparable prospect conversation, or a reasonable inference worth confirming).