Your confectionery catalog should answer the spec sheet, not just list the SKU.
Conversational Commerce for Food and Beverage Catalogs
It lists every bar, bonbon, and gummy you make, then goes silent on allergens, kosher status, and case pack. So buyers call, and when the phone rings out they buy from the site that answered first.
🛡️ Grounded in your own catalog and documents. It never invents an allergen status, a certification, a COA, or a spec it cannot back.
🔒 Pulled from your catalog. Nothing invented.
Four searches your catalog cannot answer.
Real questions from real buyers. Each one ends the same way: the catalog goes quiet, and the order moves on.
🔍 nut-free kosher gummy bear, case pack, best before
The catalog lists gummies and cannot confirm nut-free or kosher status or the case pack, so she cannot clear it for the planogram and moves to a supplier who states it.
🔍 private-label equivalent to a sea salt caramel bar, MOQ
Site search matches no competitor product and offers no spec cross-reference, so he assumes no match and briefs another co-packer.
🔍 bake-stable chocolate chips, no soy, cocoa %, COA
The catalog cannot confirm bake-stability or soy-free status or produce the COA, so she calls, and the R&D timeline slips.
🔍 Halloween assortment, in stock, lead time
The catalog cannot confirm stock or seasonal lead time, so the order slips to a distributor who confirmed both before the reset.
Your buyers do not type in your catalog's language.
Typos, trade names, voice, a spec in plain words, even French. Tap an example to watch it resolve.
🔍 kosher pareve dark chocolate 60% cocoa, nut-free line
✓ resolved to: 3 SKUs: kosher pareve, nut-free line, 60% cocoa
TYPO
"chocolat couverture"
VOICE
"sugar free by the case"
SYNONYM
"no sugar added"
SPEC
"kosher pareve 60% nut-free"
IMAGE
Photo of a bar
FR
"chocolat noir sans sucre"
Four jobs, in the order confectionery buyers actually work.
Clear the compliance checklist.
ChatSKU confirms allergen and may-contain status, kosher and halal, gluten-free, organic and non-GMO, and the spec like cocoa percentage and sugar-free, returns the COA and allergen statement, and states plainly what a product does not contain.
Match the SKU to the attribute.
Buyers search by certification, allergen, format, flavor, count, size, and season. ChatSKU resolves the request against your catalog and returns the exact SKU, however it is phrased.
Win the private-label and the substitute.
Buyers arrive with a competitor product for private label, an ingredient brand to match, or a SKU that is out. ChatSKU returns your compliant equivalent, matches couverture by cocoa and fat, and offers a certified or in-season substitute.
Complete the assortment.
ChatSKU adds the seasonal set, complementary SKUs, case-pack and display upsell, and one-tap reorder, so a single answer becomes a fuller order.
Clear the buyer’s allergen and certification checklist before they call a competitor.
Free reps from allergen, cert, and COA lookups.
Turn catalog traffic into cleared, compliant orders without a replatform.
Go live with one line of embed code on the site you already run.
In food, a wrong answer is a recall, not a typo.
Grounded in your data
Every answer comes from your catalog, spec sheets, allergen statements, certifications, and COAs. It reads the data you already keep.
Never overstates
When a product is not nut-free, not kosher, or not certified, it says so. It will not imply a status a product does not hold.
Certs and specs protected
It never invents a kosher or halal status, an allergen statement, a COA, or a spec. When a buyer needs the document, it returns the one on file.
Who it Helps
Grounded catalog answers for every buyer and every rep who touches your Food and Beverage products.
New Customers
They land searching a product type, a certification, or a competitor's item number, like "sugar-free gummy MOQ" or "kosher panned dragees." Some are hunting a specific spec, "bake-stable enrobed bar" or "non-GMO caramel." They don't know your case pack sizes, your allergen and may-contain status, or whether your cocoa percentage meets their formulation target. Before they trust you, they need the COA or allergen statement in hand, not a promise to email it later. ChatSKU pulls that answer straight from your documents, so a retail category buyer can self-qualify instead of moving to the distributor who answers first.
Existing Customers
A private-label developer reordering the same fudge base doesn't want to rediscover the item number after a supplier rebrand or acquisition. When a seasonal SKU like a molded holiday shape goes out of stock, ChatSKU surfaces the in-stock substitute that still matches the gluten-free or halal spec, not just something similar. It also catches the attach questions a real order needs answered, like updated lead time on a seasonal item or current MOQ on a custom private-label run. That means fewer emails asking to reconfirm an allergen statement before the PO goes out. Fewer confirmation calls, more complete orders.
Internal Sales Reps
New flavors launch, seasonal items rotate out, and specs get revised, sugar content, allergen status, cocoa percentage, faster than any rep can track by memory. ChatSKU stays current with the catalog, so nobody quotes a soy-free claim on a formula that changed last quarter. A new rep can answer a kosher-versus-halal question correctly in week one instead of month nine. The judgment a senior rep has on which caramel substitutes for a discontinued toffee gets captured and handed to the whole team, not lost when that rep moves on. And when a product developer needs a COA at 7pm before a Monday production run, ChatSKU is there to answer, with no added headcount.
External Sales Reps
A rep carrying chocolate, gummy, and hard candy lines can't hold every allergen matrix and cocoa spec across every brand in his head. When a buyer asks for the non-GMO version of a bonbon line at the show, the rep defaults to the line he knows cold, and your line loses the order to memory, not fit. ChatSKU puts your spec sheets, your COAs, and your in-stock status on his phone, standing in front of the buyer. The line he can answer for on the spot is the line he sells.
Your site search, a generic chatbot, and ChatSKU.
A generic chatbot can see products. It cannot see your certs, your stock, or your pricing, and it will guess an allergen. That is the difference that matters.
| What a buyer needs | Your site search | Generic chatbot | ChatSKU |
| Confirm an allergen or may-contain status | ✕ misses | ✕ can guess | ✓ from your data |
| Confirm kosher, halal, or gluten-free | ✕ no | ✕ unreliable | ✓ from your certs |
| Retrieve a COA, spec, or allergen statement | ✕ no | ✕ no | ✓ the file on record |
| Match format and case pack | ✕ no | ✕ no | ✓ yes |
| Confirm real-time stock and seasonal lead time | ✕ no | ✕ no | ✓ yes |
| Cross-reference for private label or couverture | ✕ no logic | ✕ no access | ✓ your equivalent |
| Price by case, pallet, or quantity break | ✕ no | ✕ no | ✓ your rules |
| State what a product does not contain | ✕ no | ✕ rarely, unsafe | ✓ plainly |
The catalog that answers first keeps the order.
would switch suppliers for a better, faster experience, 91% among US buyers.
Sana Commerce 2025
of manufacturing buyers cannot locate the products they need.
Sana Commerce 2025
of B2B buyers now prefer a rep-free buying experience.
Gartner 2026
drop in reaching, then qualifying a buyer, at 30 minutes versus 5.
MIT / InsideSales
of buyers go with the supplier who responds first.
Lead Connect
of a rep’s week is actually spent selling. The rest is lookups.
Salesforce State of Sales
The levers that move your number: share of contestable revenue, share of buyers who want a rep-free path, and how much demand leaks at your current catalog stage.
Pick a category and see it answer.
gummi, jelly, pectin
drops, sticks, pops
soft, cut, slab
twists, bites, taffy
covered nuts and fruit, jelly beans
no sugar added, keto, functional
Halloween, Christmas, Easter, Valentine
spec, MOQ, co-pack
The things buyers and IT ask first.
Let buyers reach them.
ChatSKU reads your specs, allergen statements, certifications, and COAs, and answers buyers in plain language, day or night, on the site you already run.