Your catalog should answer the question that wins the order.
Conversational Commerce for Pipe, Valve & Fittings Catalogs
ChatSKU is a B2B ecommerce chatbot built for PVF distributors, wholesalers, and manufacturers.
ChatSKU reads your existing pipe, valve, and fitting catalog and your spec sheets, then answers buyers in plain language. The right size and pressure class, whether it fits, what it crosses to, and what else they need to finish the job. One line of code on the site you already have. No rebuild.
Every answer comes from your catalog and documents. It never invents a pressure rating or a spec.
Your buyers are searching. Your catalog isn’t answering.
A buyer knows the size, the pressure class, and the end connection. Your site search needs the exact part number, in the exact format you stored it. So the buyer calls your counter, or buys from the distributor whose site answered first. The product was in stock the whole time.
Your filters want six menus clicked in the right order. The buyer gives up at the third dropdown.
A failed valve and a plant waiting. He buys from the distributor whose site answered.
Your catalog files it as a grooved coupling. The buyer’s word returns zero results.
He knows it by the trade name, and he is already on a competitor’s site.
A competitor’s part number. Your search has never heard of it, even though you stock the match.
She is ready to move the order, and the dead end sends it back to the incumbent.
The answer is in a mounting-kit PDF nobody opens. So the buyer calls to ask, or assumes no.
He will not dig for it, so he assumes no and specs someone else.
Every one of these is a buyer with money out, standing at a dead end, on a site that stocks exactly what they came for.
Try it the way your buyers would.
Type it wrong. Use the trade name. Say it out loud. Snap a photo of the part. ChatSKU still lands on the right product.
2 inch 150# RF flanged stainless ball valve for high pressure
Schedule 80 CPVC ball valve for a caustic chemical line
Sanitary tri-clamp ferrule, 1.5 inch, 316L
What your buyers ask, and how ChatSKU answers it.
Four conversations decide most PVF orders. Here is how each one runs when your catalog can talk back.
Find the exact part from a plain-language spec.
A buyer types or says the size, pressure class, material, and end connection in one line. ChatSKU reads it the way a counter rep would and returns the matching SKU, with sizes and variants. It resolves trade names and misspellings, so Victaulic, grooved coupling, and “stainles” all land on the right product.
“2 inch 150# RF flanged stainless ball valve”
“half inch brass gate valve, threaded”
“schedule 80 CPVC ball valve for a chemical line”
Tell them which valve is right for the service.
Buyers describe the media, the pressure, and the temperature. ChatSKU recommends the right valve type, body material, and seat, grounded in your spec sheets, and explains the trade-off instead of leaving them to guess and order wrong.
“Which valve for 600 psi steam?”
“Ball or globe for throttling this line?”
“What seat material holds up against caustic at 200F?”
Win the buyer holding a competitor’s part number.
When a buyer pastes a competitor’s part number or names a brand they currently buy, ChatSKU bridges to your interchangeable equivalent from your own cross-reference data. The highest-intent buyer you get, the one already shopping to switch, stops hitting a dead end and starts a cart.
“Equivalent to an Apollo 70-105-01?”
“We buy Kitz. What do you carry that crosses?”
“Grooved coupling to match Victaulic Style 77?”
Add the gasket, the bolts, and the actuator before checkout.
A valve rarely ships alone. ChatSKU surfaces the gasket, the bolt set, the actuator and mounting kit, or the flange that completes the job, so the order leaves complete and the buyer doesn’t place a second call tomorrow. When the usual item is backordered, it offers a drop-in substitute instead of losing the sale.
“What gasket and bolts for a 3 inch 150# flange?”
“What actuator fits this 4 inch butterfly valve?”
“My usual check valve is backordered. Drop-in substitute?”
One install, and the work shifts for everyone who touches a sale.
ChatSKU is the industrial chatbot that answers product, spec, and fitment questions before a buyer calls your counter.
Whether you’re a PVF distributor, industrial wholesaler, or manufacturer, ChatSKU’s conversational B2B ecommerce chatbot shifts how every team member touches a sale.
Your reps sell instead of looking things up.
Repeat product, fitment, and cross-reference questions get answered before they reach a rep, so the team spends the day quoting and closing. After-hours demand stops leaking to whoever answers first.
The searches that returned nothing now convert.
Plain-language and spec search end the zero-result bounce, capture the lead, and put your catalog in front of AI answer engines. No replatform, and it runs alongside your existing site search.
The phone stops ringing for answers already in the catalog.
Will-it-fit, what-is-the-rating, and what-crosses questions get handled on the site, so your counter handles the orders that need a person. New hires ramp faster with the catalog answering for them.
Who it Helps
Grounded catalog answers for every buyer and every rep who touches your Pipe, Valve & Fittings products.
New Customers
They land on your site searching "2 inch Schedule 80 CPVC ball valve" or they paste in a competitor's part number to see if you stock the same thing. They do not know your catalog structure, your brand names for private-label lines, or whether your gaskets are rated for the fluid they are running. Before they call your counter or check out, they need to know one thing: does this exact spec, in this exact pressure class, exist in your warehouse today. ChatSKU answers in plain language, pulls the matching SKU with its pressure rating and end connection, and tells them straight when something is out of stock instead of staying silent. A buyer who gets a fast, accurate answer qualifies themselves as a customer. A buyer who hits a dead search bar goes to the distributor whose site answered first.
Existing Customers
A plant buyer reordering a 4 inch flanged check valve does not want to reread a spec sheet. They want to type the old part number and get the current one, even after your renumbering project or last year's acquisition folded three catalogs into one. When their usual 150# gate valve is backordered, they need a substitute in the same pressure class and end connection, not a suggestion to call and wait on hold. ChatSKU surfaces the cross-reference automatically and flags true substitutes versus near-misses. It also prompts the attach items that job actually needs: gaskets, bolt sets, unions, nipples, the fittings that complete a run instead of stall it. Fewer "is this still the right part" calls to your counter, and more orders that ship complete the first time.
Internal Sales Reps
Your catalog does not hold still. NSF-61 certifications get added, CPVC lines get discontinued, part numbers get renumbered after a supplier switch, and a rep working from last quarter's price sheet quotes the wrong valve. ChatSKU is grounded in the catalog as it stands today, so nobody quotes a part that got pulled six weeks ago. A rep hired in March can answer a tri-clamp fitting question by June instead of by next year, because the cross-reference judgment that used to live only in your most senior rep's head is now available to everyone on the floor. That senior rep's twenty years of knowing which stainless ball valve actually substitutes for a discontinued brass one gets captured instead of walking out the door at retirement. And when a contractor is checking stock at 9pm on a Sunday before a Monday job start, ChatSKU is answering, with no overtime and no added headcount.
External Sales Reps
You carry six lines and you cannot hold every valve, fitting, and gasket spec across all of them in your head while standing in a contractor's office. When a buyer asks about a specific flange rating or a cross-reference to a competitor's part, the line you know best wins the order, even if your other line was the better fit. ChatSKU puts grounded answers on your phone, pulled straight from the manufacturer's own catalog and spec sheets, so you can answer a 300# flanged stainless question on the spot instead of promising to call back. No guessing at a pressure class in front of the customer, no losing the sale to your own hesitation. The line you can answer for is the line you sell.
Every answer comes from your catalog. None of it is invented.
In PVF, a wrong pressure class or the wrong elastomer is not a bad answer. It is a failed line or a safety call. So ChatSKU is built to be right or to say it doesn’t know, never to guess.
Grounded in your data
Answers come from your catalog, your spec sheets, and your cross-reference tables. Nothing is pulled from the open internet or made up to sound helpful.
Honest about gaps
If you don’t stock it, it says so and routes the buyer to your team. It never invents a product to avoid an empty answer, the failure that quietly loses real sales.
Specs and ratings are protected
It never states a pressure rating, temperature limit, or an NSF-61 or 3-A certification unless that fact is in your documents. If it isn’t, it points to the datasheet or a person.
More of what ChatSKU handles, out of the box.
Beyond spec search and cross-referencing, ChatSKU handles the ordering patterns and operational realities that make B2B distribution different from consumer commerce.
Supports Codes & Orders
ChatSKU reads part numbers, SKUs, purchase order codes, and internal catalog references the way buyers actually type them — including shorthand, prefixes, and non-standard formats — and returns the right product without requiring exact match formatting.
Integrates with Any Backend System
Works alongside your ERP, accounting platform, OMS, or WMS through your existing catalog feed. No custom middleware, no integration project. ChatSKU reads your catalog as exported in whatever format you already publish it — CSV, XML, JSON, or direct API.
International Language Support
Buyers can ask in their own language and receive answers back in plain language. ChatSKU handles multilingual queries against an English catalog and responds in the buyer’s language — so your catalog works for the markets your counter reps don’t reach.
Your site search, a generic chatbot, and ChatSKU.
See how conversational B2B ecommerce compares to standard site search.
The difference is not features. It is whether the buyer gets the right answer, grounded in your catalog, without calling.
The orders are real. So is the leak.
These are the buyers walking out of a site that had what they needed.
of B2B buyers would switch suppliers for a better, faster buying experience.
of buyers can’t locate the products they need on a vendor’s site.
now prefer to research and buy without talking to a rep.
Four levers move the number for a PVF distributor: in-stock sales recovered from searches that used to return nothing, switchers captured from competitor cross-references, counter-desk calls deflected on “will it fit” and “what’s the rating,” and bigger complete orders when gaskets, bolts, and actuators get added before checkout.
Built for PVF distributors, wholesalers, and manufacturers. Pick the catalog closest to yours.
Watch ChatSKU answer real PVF questions on a real catalog. The valve demo is live now. Every other sub-category is in build, and requesting one gets you early access and moves it up the queue.
Industrial valves & actuation
Ball, gate, globe, butterfly, and check valves with pneumatic and electric actuation. Ask it for a size and pressure class, a competitor cross, or whether an actuator fits.
Sanitary & hygienic fittings
Tri-clamp ferrules, sanitary valves, and hygienic process fittings for food, beverage, and pharma. Surface finish, 3-A, and 316L material answered from the catalog.
Carbon, stainless, and alloy pipe and tube, plus PVC and CPVC, by schedule and grade.
Threaded, butt-weld, socket-weld, and grooved fittings, plus flanges by class and face.
Fixtures, valves, fittings, and supply for the contractor trade counter.
PEX, PVC, CPVC, and push-fit systems for water distribution.
Steam traps, strainers, regulators, relief valves, and gauges.
Gaskets, packing, o-rings, thread sealant, and tape, sized to the joint.
Hangers, clamps, strut, and seismic bracing by pipe size and load.
Backflow preventers, water meters, and municipal distribution valves and hydrants.
Sprinkler pipe, grooved couplings, and fire-rated valves and fittings.
Pressure gauges, transmitters, and thermowells for process lines.
Not sure which fits? Tell us about your catalog.
We will point you to the closest live demo and size ChatSKU to your catalog. Your role helps us send the right person.
The questions distributors actually ask.
Days, not a project. ChatSKU reads your existing catalog and documents and goes live with one line of embed code on the site you already have. There is no migration, no replatform, and no IT project.
Yes. It answers from your catalog, your spec sheets, and your cross-reference data. The products, descriptions, and pricing a buyer sees are yours, not generic data from the open web.
It only states a rating or a certification, like a pressure class, a temperature limit, NSF-61, or 3-A, when that fact is in your documents. If it is not there, it routes the buyer to the datasheet or to your team rather than guessing. In PVF, a wrong spec is a safety problem, so accuracy is built in, not optional.
No. It sits on top of the site you already have. Your site keeps doing what it does. ChatSKU adds the layer that answers buyers in plain language and surfaces the right product.
It reads them. That is where the fit, rating, and material answers come from. The catalog tells a buyer what you sell. Your documents answer whether it fits, whether it is rated for the service, and how to install it, and ChatSKU brings those answers to the buyer instead of leaving them buried.
Plans start at $299 a month with setup from $2,500, and scale with catalog size and usage. Annual billing includes one month free. See the pricing page for current tiers, or open a demo and we will size it to your catalog.
Close to nothing. It goes live with one line of embed code on your existing site. No replatform, no ERP integration project, and nothing new for your team to host or maintain. It reads your catalog and documents to answer buyers, and it does not need access to your back-office systems.
No. It sits alongside the search you already have and adds the plain-language and spec layer your current search misses. It does not change your URLs or your existing pages, and its structured answers and FAQ help your catalog surface in AI answer engines, so it supports your SEO rather than competing with it.
Yes, it is in build now on AceSanitary.com and SanitaryFittings.us, tuned for tri-clamp sizing, surface finish, 3-A, and FDA elastomer questions. Get early access and we will show you the moment it is live.
ChatSKU is a B2B eCommerce chatbot, not just a replacement for your site’s search bar. Standard site search needs an exact part number in the exact right format. ChatSKU understands plain language, trade names, specs, misspellings, and competitor part numbers, then returns the right product from your catalog. It is the difference between a search box and a knowledgeable counter rep available on your site 24/7.
Yes. ChatSKU is built for PVF distributors, industrial wholesalers, and manufacturers that sell through a product catalog. If your buyers search by specification, size, trade name, or competitor part number and your site currently returns zero results, ChatSKU fixes that without requiring a site rebuild or adding headcount to your counter team.
See your catalog answer the question that wins the order.
Open the live valve demo, then put it on your own catalog. No rebuild, no IT project, no rep needed on the counter at 9pm.
The B2B ecommerce chatbot for PVF distributors, industrial wholesalers, and manufacturers.