📁 Project
- Project Title
- ForgePoint Arms — AI Parts & Build Search
- Subheading
- Spec-precise search for AR-15/AR-308 builders, dealers & LE procurement
🔍 Search Tips
- 16in 5.56 mid-length QPQ barrel
- nickel boron BCG for a suppressed .300 BLK build
- FDE complete upper under $600
💬 Questions
- Do I need an FFL to buy a stripped lower receiver?
- Can I pair the M4E1 threaded upper with the R-ONE 15in handguard?
- What's the tax stamp cost and wait time for a suppressor?
🖼️ Image Search
- Label
- Part ID Lookup
- Example Prompt
- "Upload a photo of your old BCG and find the direct replacement"
🧩 Widget
- Spelling Correction
- Type:
16in 556 barel midlenth qpq - Voice Input
- Say: "Find me a sixteen inch five five six mid-length upper"
- Synonyms
silencer→ suppressor
🔗 Listing / Link
- CTA Label
- View Product
- Link Pattern
/products/{sku}
🎛️ Layout
- Suggested Widget Position
- Inline, right-rail beside product grid
- Color Tone
- Gunmetal + brass accent (matches --gunmetal / --brass brand tokens)
AI-Powered Product Search · Live Demo
Built-in the USA.
Found in seconds.
ForgePoint Arms customers — builders, gunsmiths, dealers, and LE procurement teams — need precise spec matching on every query. ChatSKU delivers: caliber, gas system, barrel length, platform compatibility, and NFA status, all surfaced in a single conversational search.
Try It Live
Interactive ICP Explorer
Select a buyer persona below, then click any question to send it straight to ChatSKU. Watch it match specs, flag NFA items, and guide build pairings in real time.
16in 556 barel midlenth qpq and ChatSKU still finds the FP-BBL-556-16-MID.silencer, ChatSKU matches it to suppressor automatically.The Problem
Why firearms buyers
abandon standard search
AR-platform parts buyers need spec precision. Generic site search can't handle it.
Compatibility Confusion
AR-15 vs AR-308, mil-spec vs proprietary, carbine vs mid-length — buyers leave rather than risk the wrong part.
NFA Ambiguity
Customers need to know if a suppressor or SBR part requires a Form 4 before adding to cart. Unclear messaging kills conversions.
Spec Filtering Fails
"16in 5.56 mid-length QPQ" returns unrelated results on faceted search. Buyers call support or abandon the session.
Build Consultation
Builders need guided product pairing — upper + lower + handguard + BCG — that standard product pages can't provide.
Platform Capabilities
What ChatSKU Does
for Firearms Retailers
Beyond keyword search — conversational spec matching built for complex parts catalogs.
Spec-Aware Matching
Understands "mid-length gas system," ".750 gas block journal," and "1:7 twist" as real product filters, not keywords.
Cross-Platform Guard
Automatically flags when a buyer is mixing AR-15 and AR-308 parts, preventing costly incompatibility errors.
NFA Compliance Surfacing
Every suppressor result includes NFA status, Form 4 requirement, and FFL transfer guidance in the response.
Build Pairing
Recommends compatible upper, lower, handguard, and BCG combinations from your catalog for a complete build.
Synonym Resolution
Maps "silencer" to suppressor, "dust cover" to ejection port cover, "BCG" to bolt carrier group, automatically.
Volume Pricing Display
Shows tiered dealer, distributor, and LE pricing in a single card — no login required for quote generation.
Process
How ChatSKU Gets
Deployed on Your Store
Catalog Upload
Your product CSV — SKU, specs, compatibility notes, pricing tiers — is uploaded and indexed by the ChatSKU vector engine.
Knowledge Base
NFA rules, platform compatibility guides, and synonym tables are added to the knowledge base so AI responses are always accurate.
Widget Embed
A single JavaScript snippet drops the ChatSKU widget onto your existing site — no platform rebuild, no downtime.
Live & Tested
We run live query tests across your ICP scenarios before go-live, patching the catalog until retrieval scores meet standard.
"The firearms parts catalog is one of the most spec-dense verticals in e-commerce — customers leave when they can't confirm compatibility instantly. ChatSKU was built exactly for this: deep retrieval that knows the difference between a carbine and mid-length gas system, and tells the buyer before they order the wrong part."
Gigi · Founder, ChatSKU · Virtina